‘Very’ YCN competition brief 2013

‘Very’ YCN competition brief 2013

To Devise a campaign or concept that decodes key style events throughout the year

Brand Identity, Concept Design, Campaign and Graphic Design

The ‘Very’ customer would attend a House party event after receiving the Invitation pack. The house party allows the customer to shop in the comfort of their friends home and enjoy an evening focused on them, something that is rare for this age group. Giving the customer confidence and key style tips for them, tailoring their style the Very consumer would use the app to learn about key style events. There would also be house party’s regularly throughout the year such as style for summer holidays, weddings etc.