Client:
Self-initiated project for Bart’s Herb & Spices

Task:
To encourage 18-30 year olds to cook fresh healthy meals from scratch at ease.

Scope:
Brand Strategy, Brand Identity, Packaging Design Experience Design, Brand guidelines, Graphic Design and Tone of Voice.

Solution:
The new brand excites the consumer to cook confidently at home. Learning new meals from the ‘Quick Fix’ sachets. The packaging and instore displays educate the user about quick and easy meals. The sachets give life beyond packaging, their bright colour schemes give fun and vitality whilst maintaining the core brand values of Bart’s Herb & Spice range this new sub brand has refreshed the dingy herb and spice cupboard. The online presence encourages people to share content and upload their creations, sparking conversations to invent more delights.