Self-initiated project for Start-rite
To re-brand Start-rite to attract a new wave of parents entered into Design Bridge’s ‘Dog’s Bollock’s’ competition brief- “To reinterpret a famous brand”
Brand Strategy, Brand Identity, Store concepts, Advertising,
A design that refreshes the already established brand. The brand mark is respective of the Start-rite original mark. Refreshing the look and feel for their brand being alive for over 200 years. The new look considers the heritage of the twins imagery whilst updating the style of children now.